Categories: Tips for Seo

Higher In Google – What is seo and how it works

Higher In Google – What is seo and how it works. If you find us in Google then it is working. Do you want to get higher in Google today? Preferably at the very top of course…. This article will help you with that.

When your web pages ranking on Google, you generate a lot of free organic traffic towards the website. But how do you do that, get higher in Google? How do you ensure that Google shows your pages above those of your competitors? We explain it to you in 8 practical steps.

What is SEO?

If you want to be visible at the top in Google, then you will have to start with SEO. SEO stands for Search Engine Optimisation. In short it means that you organise your website in such a way that search engines can find it. Also that it is according Google rules.

SEO is not something that you can turn on or off if you do a website installation. It is also not a matter of tricks to manipulate Google’s algorithm.

Modern SEO means that you organise your website in such a way that the visitor has optimal user experience and finds the information they are looking for.

Have you made the very best webpage about a specific subject? Then you will have the reward with a spot at the top in Google!

Three pillars of SEO

Google’s goal is to show the best page about a specific topic when a user searches for this information. To use the right webpage in the correct position, Google uses hundreds of ranking factors.

In short, these ranking factors have basically three pillars:

    1. Technique – Is the page safe to visit? Does the page load quickly? Is the design responsive? Is there a sitemap available and is robots.txt set up correctly?
    2. Quality Content – Does the content match the user’s search intention? Is it relevant, valuable and enriched with images and video? Are (intermediate) headings used correctly? Is the readability excellent and are meta tags set correctly
    3. Authority – How long has the website been around? How much are other websites referring to your website through links?

A Tips4Seo specialists have achieved success for many customers by optimising the website and associated web pages based on these three pillars.

At the top in Google in 8 steps

Now that you know what SEO is and what the pillars of SEO are, it’s time to start. How you get higher in Google, we flattened you out in 8 practical steps. Let’s start from the beginning.

Step 1: Create website pages based on keywords

It is not the case that Google employees read web pages all day and then arrange them manually. Bots and algorithms are used for this. By scanning the words used in a text on a web page, Google knows what a page is about.

For example, if you often use the words office chair, sitting, RSI, ergonomic, chair and price and buy on a web page, Google knows that a visitor on this page can probably purchase ergonomic office chairs.

A keyword is a word that your potential customers type in the search bar when they search through the search rankings for the products or services that your company offers. In the example above, that keyword is, for example, buying an ergonomic office chair, which people search on average 70 times a month.

By creating web pages based on keywords, you ensure that both Google and visitors can find the site by searching for products or services that you offer. By conducting keyword research, you can find out which terms your target group uses for this.

Tip: When creating web pages based on keywords, it is advisable to match them as precisely as possible to one topic and the keywords that support this topic. You can then include several keywords in your text that are practically the same and synonyms to be found even when people type in something else, such as an ergonomic work chair.

Step 2: Higher in Google with the very best content

The page that answers best to a specific search query is rewarded with the highest position in Google. Now that you know based on which keywords your web pages will be created, it is, therefore, essential that these pages provide the best answer to the underlying query of the user.

Make an inventory of which pages of competitors score well for a specific keyword on which you also want to be found. You do that by simply typing the keyword into Google.

Go through the pages and think about how you can make your webpage even better. Does your competition give ten tips? Then enter twelve on your page!

Does the competition provide answers in five hundred words to a complex topic that has much to say about it? Then write a piece of a thousand words!

It is useless to create a page with thin content based on a keyword that already contains many useful pages. A visitor is less well helped with your new page than what is already there, why would Google decide to show your page at the top? Therefore always go for high quality content, and try to do more than what you can already find online about this topic.

Have you made the very best page about a specific topic? Then don’t forget to further enrich the text with images and videos. Suitable for variety, readability and time-on-page. Also, make sure you refresh and update your content regularly. Visitors and Google love recent content, and this will give your current positions a new boost.

Step 3: Stand out in the SERP

Google users type in a keyword in the search bar, and the search engine then displays the results for this keyword in the SERP – the Search Engine Result Page.

By standing out in the SERP, you ensure that visitors click on your result earlier. A few ways to stand out in Google search results are:

  • Write an attractive meta title
  • Write attractive meta description
  • Stars under your result through rich snippets
  • Include emoticons and symbols in the meta description

To collect data about what users think of your page – such as: how long visitors stay on your page, whether they go back to the SERP to try a different result, etc. – people must click on your result. By standing out in the SERP, you increase the chance that people will be attracted to your page. Even if you are not (yet) in the number one position in Google.

Step 4: Local scoring

A small keyword with a high monthly search volume usually has a lot of competition. After all, it is a lucrative keyword that many competitors would like to be found on to generate free traffic towards their website.

With general consumer products, for example, you often see Worten and Fnac coming forward. These websites have built up a lot of authority and brand awareness over many years and have an army of in-house SEO specialists who do nothing but ensure that their pages come and stay at the top. Very difficult to compete with that!

In a very saturated market, scoring high locally in Google is often easier.

google maps search results

For example, by not focusing on the general keyword – solar panels – ( 33.100 searches per month on average). You can also opt for people who are local about your services and use the keyword – car rental Faro Airport – (average 390 searches per month). You then only compete with companies that have a page Seo written explicitly for this keyword, which will be a lot less than the general term.

And don’t forget Google Maps! By optimizing your Google My Business registration.

You will also be shown high in Google Maps. These results are shown in map form for many location-related keywords, even above the organic search results. Very important!

Step 5: Professional and conversion-oriented design

Now that you have created web pages based on relevant and strategically chosen keywords, it is time to take a critical look at the layout of your website and the underlying web pages.

A professional-looking website will inspire more confidence among visitors than a site that breaks apart from harmful code or uses a traditional design.

Visitors will click away and look for a different result, which is an indication for Google that the user does not have a great experience on your website. This will give you an increasingly lower position.

So make sure you have a website that looks professional, modern and responsive. By responsive, we mean that the site uses a different layout on both desktop and mobile devices. So that it is displaying optimally on every device.

Also, ensure good readability. Use whitespace, headers, and summaries, and other short and long paragraphs. Write excellent texts that people like to read. Write for visitors, not for search engines rankings!

But also focus your website on conversion. Remember that your website is about selling products and services. Thousands of visitors per day may be suitable for your ego, but if they never purchase your product or service or contact you, you will, of course not get much out of it.

Step 6: Make your website safe and fast

The loading speed of your website and the safety of visitors are essential factors on which Google evaluates a website.

If a page takes a long time before it is loading, there is a good chance that a visitor will already click your page away. Before it is fully visible and starts to look for another result in the SERP. A high bounce rate, not a pleasant user experience for the visitor and therefore not good for your SEO.

You can secure your website by adding an SSL certificate. SSL (Secure Sockets Layer), is an encryption protocol that establishes an encrypted connection between a web server and an internet browser. This certificate ensures that all data that is sent between the web server and the user’s browser remains secret.

Google believes this safety is essential. Websites with an SSL certificate therefore generally see an advantage in the rankings compared to a website without this certificate. You recognise sites with an SSL at the HTTPS: // compared to HTTP: // at the beginning of the URL.

Step 7: Optimise internal link structure

By linking internally (links to pages within your website) you can indicate which pages are most prominent within your website. It also promotes clicking through to other pages within your website once a visitor has arrived on a page.

That also is an indication for Google. That visitors to your site find what they are looking for and have a great experience. Good for your SEO!

By linking to your relevant pages in the main menu, the footer, in your web text and via images, you indicate which pages are the most important. Therefore make sure that your essential SEO pages get more internal links than less critical pages such as the about us page. Google search console and analytics can help you there for free.

Another way to add more internal links is by blogging about related topics. For example, I can link here to our services page about search engine optimisation, and I indicate that this is a crucial page within the website.

Step 8: Links, link, build links!

You have a fast and safe website with a professional. Responsive design, with multiple pages with great content based on relevant keywords. You have optimised your internal link structure, optimise your meta description and title tag, and you focused on local keywords.

But after all, Google continues to show the pages of your competitors higher than your pages! How is this possible?

If the above is the case, you probably have a problem with your authority. The third and most challenging pillar of SEO. Your competition will likely receive more (or better) links to their pages than you do.

Therefore starting with link building, you can solve the problem. By link building, we mean the current generation of links to your website. It is vital to put together a natural link profile: all kinds of links of high and low quality and relevance.

Many specialists see link building as one of the most challenging pillars of SEO. Because it does not take place on your website and you, therefore, do not have complete control over it, compared to on-site components such as content and technology. Because of this difficulty, it is one of the most important of the three pillars. It can obtain a lot of profit if you tackle this properly.

Score higher in Google

Getting higher in Google means investing in SEO. The basis is a proper website technique, to which you then add the best possible blog post content. If you manage that, then it’s all about good user experience and links.

Do you need help with the design or optimisation of your website. Or with one of the other things mentioned on this page? Then contact us. Our SEO specialists are happy to help you make your website score high and improve your google rankings!