How to do search engine optimisation for a website.
When we talk about ranking, we are talking about being visible in the organic search results when our target group starts looking for our services or related topics. But which search terms does our target group use when they start searching? To find out, we conduct keyword research.
Keywords research is the starting point when adding new pages or optimizing existing pages. Besides, it is an essential part of setting up a blog strategy or content calendar.
Keywords research is primarily about volume. We collect as many relevant keywords as possible within one topic. We then analyze this for volume, competition and search intent, which means that most of it fall away again. Finally, we only keep the real gems. We can then add new web pages to our website based on these keywords. Contact us if you like to have specific keywords or questions for your niche.
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