How can a site be optimized for search engines
Some companies only focus on one product or service, but many offer several. To work efficiently, you perform a separate keyword analysis per topic.
For example, we offer link building, but also SEO texts. Both topics have common ground, but when someone goes looking for one, he is (probably) not interested in the other.
For webshops, a difference between sub-topics. For example, a shoe store can conduct keyword research on sports shoes, but also on ladies ‘sports shoes or ladies’ soccer shoes. Besides, you can also focus on specific brands or products.
Make a list of the topics for which you want to conduct keyword research. Does your website cover many topics and you don’t know where to start? Then start with the topic where you are currently winning the most, or where the most significant improvement is possible or desirable.