Categories: Tips for Seo

Accelerated mobile pages – What is Google AMP pages

Accelerated mobile pages – What is Google AMP pages. And why your website needs to be mobile optimised. Visitors are no longer behind the desktop PC. They are increasingly looking at webshops and websites with their mobile phone, tablet or another device. More than 450% of search results are on a mobile device.

Usually, a site looks beautiful, but it can better by optimise the website for the device where it is on the screen. Responsive design as we call it in the profession. The advantage is that the content of the page can be adapted to the visitor and focus on what is essential at that time.

Why your website needs to have Accelerated mobile pages

Responsive design for Accelerated Mobile web Pages changes the scale of the device on which the site is seeing. Therefore, it differs from desktop design. It sets up a separate environment purely for the mobile user.

Two settings must be maintained, and the content must optimal for two situations. With responsive design, the layout has to change to the device. So with the investment of one website, you have a substantial wide range. Building AMP pages, its a must-have in the future.

  • More than 40% of all searches on Google are currently mobile.
  • People start the day with their mobile phone, during office hours they are mainly active with desktops and in the evening’s tablets dominate the internet.
  • People reed around 56% of e-mails on a mobile phone or tablet.
  • 61% feel more comfortable with a brand when they offer an excellent mobile experience.
  • Most views for Google my business are on portable devices.

Google AMP pages – Whats the difference

Consumers today expect a superior user experience on smartphones, in contrast to, for example, desktops. Consumers no longer expect a reduced version of a desktop website. No less than 41% of internet users with a bad mobile website experience, leaves to visit a competitor’s website.

How does Google determine whether a website is mobile friendly?

  1. The readability of the content on the website is extremely irritating if you have to zoom to read the text. The solution is simple; ensure a suitable font. An ideal size, according to Google, is 16 pixels.
  2. Are all images easy to read? The clickable elements (buttons and links) functional. Are they easy to click? So not too small for your fingers.
  3. Are the technical elements on the website suitable? For example, the support for Flash software on mobile Android devices will disappear in a few years. Apple’s iPad and iPhone have never endorsed this software. If your website still uses Flash, it is not accessible to mobile visitors.
  4. Is the page speed fast enough for a mobile device?
  5. The moment a website does not load quickly enough, this immediately detracts from the user experience. There is a significant chance that the visitor will leave the site very quickly.
  6. Make use of a responsive website!
  7. With a responsively designed website, the display is adjusted based on the screen size of the device. Google recommends using this; the site will keep the same URL, will look the same on every screen and will always offer the same functionalities. It keeps the user experience the same regardless of the device used to visit the website.
  8. An additional advantage of a responsive website is that you only have to maintain one site and therefore, do not have to create separate content. Of course, the text must be SEO-proof.

Accelerated mobile pages for WordPress

If you have a website in WordPress and is SEO optimised, you can sometimes be disappointed. With WordPress, you often use plugins that provide interaction on the site. Unnoticed, they make multiple uses of a dense programming language (Javascript).

As described, an mobile page is a version of an existing page that excludes codes that negatively affect the loading speed. The AMP html system has cleaner code, and that results in faster pages.

Delayed elements are replaced or even deleted. Third-party scripts are not automatically loaded, such as advertisements. There is also a unique Google amp cache developed, to make the experience even faster


An outstanding experience, if you have a WordPress site, is AMPforWP. The AMP plugin is the best way to customise your web pages to the AMP project standards. Once the WordPress plugin is activated, it automatically creates mobile versions of all your messages.

The process can not be more straightforward because there are no adjustment possibilities. All you have to do is add to the URL of a page to view the AMP version.

Previously, AMP pages did not have AD support yet, but now thanks to the AMP ads (AMP for advertising). For example, advertising from AdSense and Doubleclick platforms are now visible on mobile pages.

These are platforms from Google. AMP is continuously developing, so more and more sources of advertisements are likely to be supported. An AMP page is a different web technology and a stripped-down version as an excellent (mobile) alternative to the regular website.

The effect of AMP pages on findability in Google (SEO).

Google has more than 200 ranking factors. There are many speculations about precisely what that is and how significant the role is that they would play. There is at least one thing that stands above the surface like a pole.

Factors that ensure excellent user-friendliness undoubtedly provide a boost to findability in Google. Shortening load times is user-friendly, and this is something that AMP site provides. Need some help with that? We are very experienced in that area.

AMP does make a direct contribution to SEO. Google has started to crawl these pages separably from the desktop web pages. See the mobile search results in google search console. And so with different keywords. In Google analytics you also can see the difference between both crawl techniques. And the difference between keywords.

Now it is an official part of the total whats determines the position of your site on the search listings.

Altogether, these are the reasons why your website needs to be mobile optimised. In addition, it may also be that the average Google rating for a ‘normal’ desktop website can be improved by having an AMP version for mobile devices. It is a signal for the search engine that user-friendliness is essential, and your website is ready to show to the audience.