Accelerated mobile pages – What is Google AMP pages. And why your website needs to be mobile optimised. Visitors are no longer behind the desktop PC. They are increasingly looking at webshops and websites with their mobile phone, tablet or another device. More than 450% of search results are on a mobile device.
Usually, a site looks beautiful, but it can better by optimise the website for the device where it is on the screen. Responsive design as we call it in the profession. The advantage is that the content of the page can be adapted to the visitor and focus on what is essential at that time.
Two settings must be maintained, and the content must optimal for two situations. With responsive design, the layout has to change to the device. So with the investment of one website, you have a substantial wide range. Building AMP pages, its a must-have in the future.
Consumers today expect a superior user experience on smartphones, in contrast to, for example, desktops. Consumers no longer expect a reduced version of a desktop website. No less than 41% of internet users with a bad mobile website experience, leaves to visit a competitor’s website.
How does Google determine whether a website is mobile friendly?
As described, an mobile page is a version of an existing page that excludes codes that negatively affect the loading speed. The AMP html system has cleaner code, and that results in faster pages.
Delayed elements are replaced or even deleted. Third-party scripts are not automatically loaded, such as advertisements. There is also a unique Google amp cache developed, to make the experience even faster
The process can not be more straightforward because there are no adjustment possibilities. All you have to do is add https://tips4seo.com/amp/ to the URL of a page to view the AMP version.
Previously, AMP pages did not have AD support yet, but now thanks to the AMP ads (AMP for advertising). For example, advertising from AdSense and Doubleclick platforms are now visible on mobile pages.
These are platforms from Google. AMP is continuously developing, so more and more sources of advertisements are likely to be supported. An AMP page is a different web technology and a stripped-down version as an excellent (mobile) alternative to the regular website.
Google has more than 200 ranking factors. There are many speculations about precisely what that is and how significant the role is that they would play. There is at least one thing that stands above the surface like a pole.
Factors that ensure excellent user-friendliness undoubtedly provide a boost to findability in Google. Shortening load times is user-friendly, and this is something that AMP site provides. Need some help with that? We are very experienced in that area.
AMP does make a direct contribution to SEO. Google has started to crawl these pages separably from the desktop web pages. See the mobile search results in google search console. And so with different keywords. In Google analytics you also can see the difference between both crawl techniques. And the difference between keywords.
Now it is an official part of the total whats determines the position of your site on the search listings.
Altogether, these are the reasons why your website needs to be mobile optimised. In addition, it may also be that the average Google rating for a ‘normal’ desktop website can be improved by having an AMP version for mobile devices. It is a signal for the search engine that user-friendliness is essential, and your website is ready to show to the audience.